A new store for Dogs&Drops, built around the way the business works
The previous Dogs&Drops website was difficult to edit and develop further. Matte and Adrian, the people behind DeMenso, built a new WordPress and WooCommerce store for Medicorette. They created features for shipping, discounts and promotions and connected the store with the client's other systems.
Why a straight migration would not have been enough
The old site used a closed content management system. Changes to content, the buying journey and technical integrations were difficult. After specialist consultations, the team rebuilt the site's architecture and rewrote product descriptions and other content instead of simply moving the old pages to a new system. Images and graphics were also prepared for the new presentation.
What went into the new store
- A WordPress and WooCommerce store built from the ground up.
- Custom features for delivery, discounting and promotions.
- Two-way data flows between the website, BaseLinker and Subiekt GT.
- A revised structure and content for products and shopping tasks.
An integration is only useful when the team knows where data originates, where it changes and how the systems exchange it. That made the connected flows part of the store's core work, alongside the visible buying journey.
Who did what
Matte handled client discussions, SEO, optimisation, graphics and UI/UX. Adrian implemented the code, custom plugins and integrations. The project took around six months, including extensive discussions with the client. That is the history of this particular store, not a standard delivery time for future work.
The work followed an earlier design relationship with the same client.
The result we can describe
The client received a working store ready for further development. We brought interface design, code and integrations together in one purchase journey.
Need a store to work across more than one system?
Tell us what you sell, what runs your current store and which systems must share information. You do not need a finished technical specification. We can start with a free exchange by email and define the scope before an estimate or proposal.
A short description is enough to begin.