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A plan to reach the right people – and give them a next step.

We help companies be visible where customers look: in Google, on the map and in the answers of AI assistants such as ChatGPT. We start from your goal and audience, review how you appear today and produce a plan you can carry out – or carry it out for you.

The initial discussion by email is free.

Strategy / workshop
01 / Services

Who is it for, and what does it solve?

Customers cannot find you.

You do not appear when someone searches for what you offer. We show why and what has the most effect first.

You are local but not visible locally.

Your Google Business Profile, local pages and consistent details decide whether you appear on the map.

AI assistants mention your competitors.

More and more people ask ChatGPT and similar tools. Clear answers, facts and structure make it more likely your company is mentioned.

Traffic does not turn into enquiries.

Visitors come but do nothing. Then it is about the message, structure and next step – not only keywords.

02 / Services

What you get

A clear picture of today.

Technology, content, keywords and how you appear now, explained without jargon.

A prioritised plan.

Actions ordered by impact and effort, so you know what to do first.

Content that answers.

Pages that answer customers’ questions and lead on to contact.

Local presence.

Business profile, contact details and local pages that match.

Visibility in AI answers.

Structured information and clear facts that AI tools can understand and cite.

Follow-up.

We agree what is measured and when we review it.

03 / Services

Offers and indicative prices

Prices are indicative and exclude VAT. The final price is set individually once we know more about the job – and it may be lower than in the table. Select an offer to use it: the form is filled in for you.

OfferWhat is includedIndicative price
SEO and AI visibility analysisTechnology, content, keywords and how you appear in AI answers, with a prioritised action list and a walkthrough.approx. SEK 4,200
Google Business Profile optimisationCategories, description, opening hours, images and services in your profile, so you appear on the map. Local pages are priced separately.approx. SEK 1,300
Keyword research and content planWhat customers search for, which pages are missing and a plan for the content.SEK 6,300–⁠13,500
Ongoing SEOAbout 4 hours a month of work on content, technology and follow-up for a small business.from SEK 3,000 per month
Strategy workshopA half day on goals, audiences and messages, with a summary and next steps.approx. SEK 6,800

All prices exclude VAT.

04 / Services

How it works

  1. 1. Goal.

    We start with a concrete goal: more relevant enquiries, clearer services or more local customers.

  2. 2. Current state.

    We review the website, search, competitors and how you appear in AI answers.

  3. 3. Plan.

    You get the actions in order of priority and what they require.

  4. 4. Delivery.

    You do it yourself, with your team or with us. We follow up as agreed.

05 / Services

What does our work demonstrate?

Our own website has local pages for towns in Skaraborg, Fyrbodal and the Gothenburg region, structured information for search engines and AI, and content that answers customers’ questions.

On Dogs&Drops, Matte was responsible for client contact, SEO and UX in a WooCommerce shop with custom features.

06 / Services

Frequently asked questions

When will we see results?

Technical errors and local details can have an effect within a few weeks. Content and SEO often take several months. We agree what is measured and when we follow up.

What is GEO?

GEO, or visibility in AI search, is about AI assistants understanding and mentioning your company. It rests on the same foundation as SEO: clear content, facts and structure.

Can you help if the website already exists?

Yes. Often it is enough to improve existing pages instead of rebuilding everything.

Is advertising included?

No, not in these offers. If advertising, PR or content production is needed, it is specified separately.

07 / Services

Choose an offer or tell us your goal.

Describe what you want to achieve and where you appear today, and we will suggest the right offer.

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Simple explanation

Strategy means choosing a clear goal and how an organisation communicates. Visibility helps the right people find and understand its offer. Content and channels are chosen for the need.

This is a simple introduction. Read the full page for details, conditions and exceptions.

Terms and abbreviations

CTA
Call to Action: an invitation to act, such as a contact button.
CV
Curriculum Vitae: a record of experience, education and skills.
PHP
PHP: Hypertext Preprocessor. A programming language used by WordPress and other systems.
IMY
Integritetsskyddsmyndigheten: Sweden’s data protection authority.
PTS
Post- och telestyrelsen: the Swedish authority for electronic communications and postal services.
HB
Handelsbolag: a Swedish type of partnership.
EEA / EES / EOG
European Economic Area: the EU member states plus Iceland, Liechtenstein and Norway.
EU / UE
European Union.
BYOD
Bring Your Own Device: using a personally owned device for work.
WCAG AA / AAA
WCAG levels define accessibility requirements. AA includes A and AA requirements; AAA includes A, AA and AAA requirements.
CMS
Content Management System: software for adding and editing website content.
PR
Public Relations: work on relationships and communication between an organisation and the public.
IT
Information Technology: technology for storing, processing and sharing information.
SEO
Search Engine Optimisation: work that helps search engines understand and find a page.
AI
Artificial Intelligence: software that can create text or images, or identify patterns.
WCAG
Web Content Accessibility Guidelines: guidelines for making digital content usable by more people.
UX
User Experience: how a person experiences and uses a service.
UI
User Interface: the parts a person sees and uses, such as buttons and forms.
API
Application Programming Interface: a way for different programs to exchange data.
HTML
HyperText Markup Language: the language that describes a web page’s content and structure.
CSS
Cascading Style Sheets: rules that control how a web page looks.
GDPR / RODO
General Data Protection Regulation: EU rules for the handling of personal data.
GA4
Google Analytics 4: a tool for measuring how a website is used.
GTM
Google Tag Manager: a tool for managing website code used for measurement and other tasks.
B2B
Business to Business: a business sells to or works with another business.
PDF
Portable Document Format: a file format for documents.
CRM
Customer Relationship Management: a system for customer contacts and information.
CSP
Content Security Policy: rules limiting which code and resources a browser can load.
IP
Internet Protocol: rules for internet communication. An IP address identifies a connection or device on a network.
Brief
A description of a project’s goals, needs and limits.
Branding
Work on how a brand is recognised and expressed, through its name, visuals and language.
Hosting
A service that stores website files so the site can be reached on the internet.
Integration
A connection that lets different systems work together.
Pixel
Here: code used to measure visits or actions on a website.
Retention
How long information is kept before it is deleted.
Data controller
The person or organisation deciding why and how personal data is handled.
Data processor
A person or organisation handling personal data on the controller’s behalf.
Semantics
Here: meaning in code, so the browser can identify a heading, link or button.
Responsive
A page that adjusts its layout to different screen sizes.
Conversion
An action the page helps a visitor complete, such as sending an enquiry.
Prototype
An early model used to explore how a solution could work.
Accessibility
Making content and functions usable by people with different needs and abilities.

Need help? Write to us: hej@demenso.se

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