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Policies and information

Cookies and storage

What this website stores in your browser and how to manage cookie settings.

Cookies and similar technologies

Cookies and similar technologies, including localStorage, store or read information on your device.

This policy describes storage used by the DeMenso website, its purposes, retention periods and how you can manage your choices.

Storage used on this website

The website remembers reading preferences and cookie choices. Analytics tags load only after your consent; see Analytics and marketing. Language selection follows a link to the selected version without storing a language preference.

Contact and subscription forms send information to DeMenso’s service on the same domain when you choose to submit them. A necessary security cookie protects the forms; it is not used for analytics or advertising.

Reading preferences

  • Technology: first-party localStorage. Key: demenso.accessibility.v1.
  • Purpose: remember your chosen text size, line spacing, letter spacing, word spacing, reading width, theme, link emphasis, focus emphasis and reduced-motion preference.
  • Writing: when you change a panel setting. Reading: on a later page load to restore your choices. The record has a version and settings, without a name, email or health diagnosis.
  • Duration: no automatic expiry is set by the website. It remains until reset, site-storage removal or browser removal.
  • Recipient: this preference record stays in the browser; the implementation does not send it to DeMenso or an analytics service.
  • Removal: open the reading-preferences panel and choose Reset settings, or clear this site’s data in your browser. The panel reset removes only its own storage key.

Remembering your chosen settings

Reading preferences restore the settings you choose in the panel. Storing cookie choices lets us respect your decision. We do not use these records for analytics or advertising.

You can use the website without changing preferences. Blocking browser storage may prevent settings from being kept for your next visit.

Analytics and marketing

With your consent to analytics, we use Google Analytics 4 to measure how the website is used, for example which pages are visited and how visitors find us. Google Analytics loads through Google Tag Manager. The provider is Google Ireland Limited. We also use Microsoft Clarity, which shows how pages are used through heatmaps and recordings of visits (mouse movement, clicks and scrolling). Form fields and their content are hidden in the recordings. The provider is Microsoft Ireland Operations Limited.

Without consent, Google Tag Manager, Google Analytics and Microsoft Clarity do not load, and no analytics cookies are set. With marketing consent, Google Analytics may share information about conversions (for example submitted forms) and audiences with our Google Ads account, for ad measurement and to show ads to previous visitors (remarketing). With marketing consent, Google Analytics sends data to Google’s advertising services (the doubleclick.net and google.com domains), and Google may then use its own cookies on those domains. Microsoft’s advertising domain is blocked. Microsoft Advertising is not used. Without marketing consent, no data is shared with Google Ads.

With marketing consent, we also load Meta Pixel from Meta Platforms Ireland Limited (Facebook and Instagram). It records page views and that a form was sent (the form type and project type, never the content of the fields), so that we can measure our ads on Facebook and Instagram and show ads to previous visitors. Meta can link this to your Meta account if you are logged in. Automatic advanced matching is turned off, so no email addresses or other form data are sent to Meta. Without marketing consent, Meta Pixel does not load and no request is sent to Meta. Meta Pixel does not require consent to analytics.

  • Cookie: _ga, a first-party cookie set by Google Analytics. Purpose: distinguish visitors in the statistics. Duration: up to 2 years.
  • Cookie: _ga_PF8E0T8ZVY, a first-party cookie set by Google Analytics. Purpose: keep the session state. Duration: up to 2 years.
  • Cookie: _clck, a first-party cookie set by Microsoft Clarity. Purpose: recognise returning visits. Duration: 1 year.
  • Cookie: _clsk, a first-party cookie set by Microsoft Clarity. Purpose: connect page views within one visit. Duration: 1 day.
  • Microsoft Clarity may also set cookies on its own domain clarity.ms, for example CLID (up to 1 year).
  • Recipients: Google and Microsoft. Data may be transferred to Google LLC and Microsoft Corporation in the USA, which participate in the EU–US Data Privacy Framework.
  • Retention: Google keeps event data according to the Google Analytics settings, up to 14 months; Microsoft keeps recordings for 30 days and aggregated statistics for up to 13 months.
  • Withdrawal: when you withdraw consent, we stop measurement on the page and remove the analytics cookies from the website.
  • Google Ads: conversions and audiences are shared through Google Analytics only with marketing consent. Membership of a remarketing audience lasts up to 540 days.
  • Cookie: _fbp, a first-party cookie set by Meta Pixel. Purpose: recognise the browser for ad measurement. Duration: 90 days.
  • Cookie: _fbc, a first-party cookie set by Meta Pixel when you arrive from an ad on Facebook or Instagram. Purpose: connect the visit to the ad click. Duration: 90 days.
  • Meta may also use its own cookies on facebook.com, for example fr (up to 90 days), if you use Facebook or Instagram in the same browser.
  • Meta: data may be transferred to Meta Platforms, Inc. in the USA, which participates in the EU–US Data Privacy Framework. Withdrawal stops Meta Pixel on the page and removes the _fbp and _fbc cookies from the website.

Browser controls and contact

You can remove cookies and site storage through your browser’s settings. Removing site data also removes remembered reading preferences; cookies on an external website you visit are governed by that website.

Ask about cookies and privacy at hej@demenso.se.

PTS — cookies guidancePrivacy policy

Form security

  • Cookie: dm_csrf, set by this website and scoped to /api/forms/v1.
  • Purpose: protection against forged form requests. Its content is a random security reference, not your email address or message.
  • Lifetime: 30 minutes. The cookie uses HttpOnly, SameSite=Strict and Secure over HTTPS. Forms may require necessary storage to be allowed; you can always contact hej@demenso.se using your email app.

Focus the image with Tab. Use arrow keys to move around an enlarged image. Escape closes the viewer.

Reading settings

Make this page yours.

Adjust text, colours and movement to suit how you read. Changes appear immediately.

Active changes: 0

Help with the text

Simple explanation

The website stores reading and cookie choices in this browser. You can accept, reject or choose analytics and marketing separately. Those tools are not connected yet. Cookie choices last 180 days. Reading settings remain until you reset them or remove site data. Change your choices using Cookie settings.

This is a simple introduction. Read the full page for details, conditions and exceptions.

Terms and abbreviations

CTA
Call to Action: an invitation to act, such as a contact button.
CV
Curriculum Vitae: a record of experience, education and skills.
PHP
PHP: Hypertext Preprocessor. A programming language used by WordPress and other systems.
IMY
Integritetsskyddsmyndigheten: Sweden’s data protection authority.
PTS
Post- och telestyrelsen: the Swedish authority for electronic communications and postal services.
HB
Handelsbolag: a Swedish type of partnership.
EEA / EES / EOG
European Economic Area: the EU member states plus Iceland, Liechtenstein and Norway.
EU / UE
European Union.
BYOD
Bring Your Own Device: using a personally owned device for work.
WCAG AA / AAA
WCAG levels define accessibility requirements. AA includes A and AA requirements; AAA includes A, AA and AAA requirements.
CMS
Content Management System: software for adding and editing website content.
PR
Public Relations: work on relationships and communication between an organisation and the public.
IT
Information Technology: technology for storing, processing and sharing information.
SEO
Search Engine Optimisation: work that helps search engines understand and find a page.
AI
Artificial Intelligence: software that can create text or images, or identify patterns.
WCAG
Web Content Accessibility Guidelines: guidelines for making digital content usable by more people.
UX
User Experience: how a person experiences and uses a service.
UI
User Interface: the parts a person sees and uses, such as buttons and forms.
API
Application Programming Interface: a way for different programs to exchange data.
HTML
HyperText Markup Language: the language that describes a web page’s content and structure.
CSS
Cascading Style Sheets: rules that control how a web page looks.
GDPR / RODO
General Data Protection Regulation: EU rules for the handling of personal data.
GA4
Google Analytics 4: a tool for measuring how a website is used.
GTM
Google Tag Manager: a tool for managing website code used for measurement and other tasks.
B2B
Business to Business: a business sells to or works with another business.
PDF
Portable Document Format: a file format for documents.
CRM
Customer Relationship Management: a system for customer contacts and information.
CSP
Content Security Policy: rules limiting which code and resources a browser can load.
IP
Internet Protocol: rules for internet communication. An IP address identifies a connection or device on a network.
Brief
A description of a project’s goals, needs and limits.
Branding
Work on how a brand is recognised and expressed, through its name, visuals and language.
Hosting
A service that stores website files so the site can be reached on the internet.
Integration
A connection that lets different systems work together.
Pixel
Here: code used to measure visits or actions on a website.
Retention
How long information is kept before it is deleted.
Data controller
The person or organisation deciding why and how personal data is handled.
Data processor
A person or organisation handling personal data on the controller’s behalf.
Semantics
Here: meaning in code, so the browser can identify a heading, link or button.
Responsive
A page that adjusts its layout to different screen sizes.
Conversion
An action the page helps a visitor complete, such as sending an enquiry.
Prototype
An early model used to explore how a solution could work.
Accessibility
Making content and functions usable by people with different needs and abilities.

Need help? Write to us: hej@demenso.se

Text & reading
Colour & orientation

Choose text and background colours. The other colour adjusts when needed to keep text readable.

Movement

Your system preference for reduced movement is always respected.

Your choices are stored only in this browser. No information is sent.

If you accept analytics, we use Google Analytics via Google Tag Manager and Microsoft Clarity. If you accept marketing, Meta Pixel (Facebook and Instagram) loads. Without consent, none of these tools load.

Necessary storage

Always active: your cookie choice and accessibility preferences. Optional tracking is not required to use the website.

Your choice is saved on this device for 180 days. You can change or withdraw it at any time via Cookie settings.

Cookie policyPrivacy policy