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What does a new website cost? Start with what it needs to do.

Page count alone cannot give you a useful answer. Two sites with the same number of pages may involve very different work: one presents information, while the other connects data, bookings or purchases. Here is what shapes the scope so you can ask better questions before seeking a proposal.

You do not need every answer; the first discussion by email is free.

Work / planning

What is the work behind a website?

Understanding the task.

Audience, content and what visitors need to do shape the structure. Without that work, it is easy to create a site that looks complete but does not help anyone move forward.

Designing and building the solution.

Design, responsive layouts, code, configuration, features and integrations take different amounts of work depending on what already exists and what needs to be created.

Making it usable in operation.

Content, accessibility work, testing, data migration, launch and optional ongoing maintenance all need a clear place in the scope.

Choices that often change the scope

A template or a custom solution?

A template can reduce some design and coding work when needs are simple and fit its structure. It does not remove the need for content, configuration, testing and adaptation. If the buying journey, identity or functions need a different form, a custom theme or another technology may be more suitable.

Information only, or functions too?

Booking, ecommerce, multilingual content, external data and migration need planning and testing beyond a straightforward information site.

Who will provide the content?

Copy, images, product data and translations affect the work. Even existing material may need to be reorganised for the new site.

What needs checking?

Accessibility and testing should be defined in concrete terms: which parts, which methods and who receives the results. A broad promise is not a project scope.

When does it need to be ready?

The schedule, priority, number of decision makers and speed of material and feedback all affect delivery.

An example of the work behind a store

With B2B Care, we built PC Poznań's WooCommerce store with a custom theme, adapted checkout and product data synchronisation. See how design, code and data flows came together in the store.

Questions that help you get a useful proposal

Do I need a finished specification?

No. Describe the goal and what you know. We can define the scope during our discussion.

Can a ready-made theme cost less?

In some projects, yes, if it fits the content and functions. Adaptation, content and future changes still need to be considered.

How many hours will it take?

We can estimate once the content, functions, technology and responsibilities are clear. A number before that would be misleading.

What should a proposal include?

The agreed deliverable and responsibilities. We describe design, development, content, testing, launch and optional maintenance insofar as they are part of your assignment.

How to get an answer for your project

Tell us what the website should help you achieve. A link to your current site, required functions and preferred start date can help, but none is mandatory. We discuss the need by email before estimating.

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Simple explanation

A website’s price depends on the work needed. Content, design, functions and existing material affect the scope. A clear goal helps estimate the work. Running and maintaining the site also needs planning.

This is a simple introduction. Read the full page for details, conditions and exceptions.

Terms and abbreviations

CTA
Call to Action: an invitation to act, such as a contact button.
CV
Curriculum Vitae: a record of experience, education and skills.
PHP
PHP: Hypertext Preprocessor. A programming language used by WordPress and other systems.
IMY
Integritetsskyddsmyndigheten: Sweden’s data protection authority.
PTS
Post- och telestyrelsen: the Swedish authority for electronic communications and postal services.
HB
Handelsbolag: a Swedish type of partnership.
EEA / EES / EOG
European Economic Area: the EU member states plus Iceland, Liechtenstein and Norway.
EU / UE
European Union.
BYOD
Bring Your Own Device: using a personally owned device for work.
WCAG AA / AAA
WCAG levels define accessibility requirements. AA includes A and AA requirements; AAA includes A, AA and AAA requirements.
CMS
Content Management System: software for adding and editing website content.
PR
Public Relations: work on relationships and communication between an organisation and the public.
IT
Information Technology: technology for storing, processing and sharing information.
SEO
Search Engine Optimisation: work that helps search engines understand and find a page.
AI
Artificial Intelligence: software that can create text or images, or identify patterns.
WCAG
Web Content Accessibility Guidelines: guidelines for making digital content usable by more people.
UX
User Experience: how a person experiences and uses a service.
UI
User Interface: the parts a person sees and uses, such as buttons and forms.
API
Application Programming Interface: a way for different programs to exchange data.
HTML
HyperText Markup Language: the language that describes a web page’s content and structure.
CSS
Cascading Style Sheets: rules that control how a web page looks.
GDPR / RODO
General Data Protection Regulation: EU rules for the handling of personal data.
GA4
Google Analytics 4: a tool for measuring how a website is used.
GTM
Google Tag Manager: a tool for managing website code used for measurement and other tasks.
B2B
Business to Business: a business sells to or works with another business.
PDF
Portable Document Format: a file format for documents.
CRM
Customer Relationship Management: a system for customer contacts and information.
CSP
Content Security Policy: rules limiting which code and resources a browser can load.
IP
Internet Protocol: rules for internet communication. An IP address identifies a connection or device on a network.
Brief
A description of a project’s goals, needs and limits.
Branding
Work on how a brand is recognised and expressed, through its name, visuals and language.
Hosting
A service that stores website files so the site can be reached on the internet.
Integration
A connection that lets different systems work together.
Pixel
Here: code used to measure visits or actions on a website.
Retention
How long information is kept before it is deleted.
Data controller
The person or organisation deciding why and how personal data is handled.
Data processor
A person or organisation handling personal data on the controller’s behalf.
Semantics
Here: meaning in code, so the browser can identify a heading, link or button.
Responsive
A page that adjusts its layout to different screen sizes.
Conversion
An action the page helps a visitor complete, such as sending an enquiry.
Prototype
An early model used to explore how a solution could work.
Accessibility
Making content and functions usable by people with different needs and abilities.

Need help? Write to us: hej@demenso.se

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