- CTA
- Call to Action: an invitation to act, such as a contact button.
- CV
- Curriculum Vitae: a record of experience, education and skills.
- PHP
- PHP: Hypertext Preprocessor. A programming language used by WordPress and other systems.
- IMY
- Integritetsskyddsmyndigheten: Sweden’s data protection authority.
- PTS
- Post- och telestyrelsen: the Swedish authority for electronic communications and postal services.
- HB
- Handelsbolag: a Swedish type of partnership.
- EEA / EES / EOG
- European Economic Area: the EU member states plus Iceland, Liechtenstein and Norway.
- EU / UE
- European Union.
- BYOD
- Bring Your Own Device: using a personally owned device for work.
- WCAG AA / AAA
- WCAG levels define accessibility requirements. AA includes A and AA requirements; AAA includes A, AA and AAA requirements.
- CMS
- Content Management System: software for adding and editing website content.
- PR
- Public Relations: work on relationships and communication between an organisation and the public.
- IT
- Information Technology: technology for storing, processing and sharing information.
- SEO
- Search Engine Optimisation: work that helps search engines understand and find a page.
- AI
- Artificial Intelligence: software that can create text or images, or identify patterns.
- WCAG
- Web Content Accessibility Guidelines: guidelines for making digital content usable by more people.
- UX
- User Experience: how a person experiences and uses a service.
- UI
- User Interface: the parts a person sees and uses, such as buttons and forms.
- API
- Application Programming Interface: a way for different programs to exchange data.
- HTML
- HyperText Markup Language: the language that describes a web page’s content and structure.
- CSS
- Cascading Style Sheets: rules that control how a web page looks.
- GDPR / RODO
- General Data Protection Regulation: EU rules for the handling of personal data.
- GA4
- Google Analytics 4: a tool for measuring how a website is used.
- GTM
- Google Tag Manager: a tool for managing website code used for measurement and other tasks.
- B2B
- Business to Business: a business sells to or works with another business.
- PDF
- Portable Document Format: a file format for documents.
- CRM
- Customer Relationship Management: a system for customer contacts and information.
- CSP
- Content Security Policy: rules limiting which code and resources a browser can load.
- IP
- Internet Protocol: rules for internet communication. An IP address identifies a connection or device on a network.
- Brief
- A description of a project’s goals, needs and limits.
- Branding
- Work on how a brand is recognised and expressed, through its name, visuals and language.
- Hosting
- A service that stores website files so the site can be reached on the internet.
- Integration
- A connection that lets different systems work together.
- Cookies
- Small pieces of information a website can store in a browser. They can serve different purposes.
- Pixel
- Here: code used to measure visits or actions on a website.
- Retention
- How long information is kept before it is deleted.
- Data controller
- The person or organisation deciding why and how personal data is handled.
- Data processor
- A person or organisation handling personal data on the controller’s behalf.
- Semantics
- Here: meaning in code, so the browser can identify a heading, link or button.
- Responsive
- A page that adjusts its layout to different screen sizes.
- Conversion
- An action the page helps a visitor complete, such as sending an enquiry.
- Prototype
- An early model used to explore how a solution could work.
- Accessibility
- Making content and functions usable by people with different needs and abilities.
